Evan Fishkin

Evan Fishkin is a world-class, enterprise-level digital marketer and a recognized thought leader in search marketing, marketing theory, and game mechanics. With a proven track record of speaking at major global conferences—including SMX, PubCon, iStrategy, Wappow!, ICMA, and the Miva Merchant Conference—Evan shares deep insights on both traditional and emerging SEO strategies for enterprise businesses. Before joining Restoration Inbound, Evan led SEO strategy at Microsoft as the Program Manager for MSN. He spearheaded a major global domain transition initiative, delivering the complex project on time and under budget while managing in-house and international teams. His hands-on SEO leadership for one of the world’s largest web portals helped shape his strategic approach to performance-driven marketing. Evan is also a published industry researcher, having co-authored influential studies like Valuing Digital Marketing Channels with Attribution Models and A Tale of Two Studies: Establishing Google & Bing Click-Through Rates (CTR Study)—widely referenced benchmarks in the search marketing community. As Vice President of Operations at Restoration Inbound, Evan has played a pivotal role in expanding service sectors and driving company growth, doubling revenue while scaling high-performing marketing programs. His leadership at Restoration Inbound ensures data-driven strategies, scalable systems, and measurable results for restoration businesses seeking visibility and leads online.