Increased Organic Traffic by 627%
Overview
Summary
Mold Solutions has been providing mold removal, prevention, and inspection services in Washington state since 2007. As a local business they primarily generate new clients from both word of mouth and their website.
After doing some initial website work for Mold Solutions in 2016, Restoration Inbound started an SEO campaign to increase search rankings, traffic, and leads generated. Over a multi-year effort Restoration Inbound has increased the organic user acquisition of the website by 627%, from 2,725 users in 2018 to 19,825 users in 2021.
The Challenge
Being a local business, Mold Solutions thrived on referrals from past clients. However as their industry became more competitive, it was clear that their website would need to become a more valuable asset in generating leads.
The Process
Restoration Inbound kicked off Mold Solution’s SEO Campaign with the following:
Business model & website review
Analysis of past marketing efforts
Keyword research and competitors analysis
Campaign setup and launch
What We Did
The Solution
Once a solid foundation was established for the SEO campaign, Restoration Inbound and Mold Solutions worked together year over year to produce organic results.
Implementation – 2018
Actions taken:
Initial Keyword List
Consolidate redundant content pages
Backlink placement
On-page optimization for existing pages
Recurring site audits
Google My Business setup
Findings
Existing site was bloated with unnecessary content
Backlinks were necessary to increase authority
Implementation – 2019
Actions taken:
Blog post creation
Landing page creation
Link reclamation
Link building
Local citations
Additional keyword research
Findings
As the site begins to rank, more keyword research is needed to identify new targets
Local citations help increase local authority
Implementation – 2020
Actions taken:
Blog post creation
Backlink outreach
Optimize existing pages
Local citations outreach
Findings
Reports show that current campaign strategy is working
Implementation – 2021
Actions taken:
Google My Business posts
Local citation building
Backlink outreach
Findings
As the website continues to grow, leveraging local tools like GMB becomes more important
Increasing site authority through building additional backlinks can contribute to even faster growth
Proven Success Stories
The Result
Organic Users Generated 2018 vs 2021
Total Referring Domains Over Time
Percentage Change in Organic Conversions
