Kyle Roelofs Quick answer: Restoration lead generation tends to work better when most calls come from channels you own: your Google Business Profile, local SEO, Local Services Ads and tightly themed Google Ads. Shared leads can fill a slow week, but the same job is sold to more than one company, so you race other crews for …
Short answer: Cost per booked job is what you spend on a lead source divided by the jobs that source actually books. To track it for water damage, tag every call and form by source, log each one in your CRM, record whether it became a signed work authorization, and divide spend by signed jobs …
Quick answer: Shared mold remediation leads are sold to several companies, so you race other crews for a buyer who is still researching. Channels you own (SEO, Local Services Ads, PPC) take longer to build, and the caller can still talk to competitors, but the pages, profile and reviews stay yours. Use shared leads only …
Quick answer: Shared water damage leads are one inquiry sold to several companies, so you compete on speed and price for a job you paid to chase. Owned channels (Google Business Profile, SEO, Google Ads, LSAs) take longer to build, but the profile, pages and reviews stay yours. Shift budget in stages and judge each …
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