Do you need more customers and brand awareness for your restoration business?
Customers actively search the internet for restoration services during emergencies.
And in the process, they usually find someone who can attend to their needs—fast.
This means if you’re not already investing in PPC advertising, you’re missing out on reaching buy-ready clients.
This is where a competent PPC agency can help. You don’t have to spend hours figuring out all there is to reach potential clients through search ads.
They do all the learning and experimenting to create successful PPC ads so you don’t have to.
So, if you’re looking to hire a restoration PPC agency for your business, this guide will walk you through choosing the right PPC agency for your restoration business.
What is PPC Advertising for Restoration Companies?
PPC for restoration companies is a digital marketing strategy that allows you to advertise your services on search engine result pages to reach potential clients searching for restoration services in real time.
This strategy requires you to pay a fee each time someone clicks on your ad and is one of the fastest ways to convert potential customers searching for restoration services online.
PPC ads allow you to bid on terms that your ideal clients search for online, such as “emergency mold removal” or “water damage restoration,” so your ad appears in search engine results.
With a successful bid strategy and good quality score, your ad will appear at the top of the search results page when your ideal client searches for any of those terms.
The higher your ad rank, the more eyeballs it will get and the more likely your ideal clients will click on it.
The Importance of PPC in the Restoration Industry
A study by WordStream found that businesses investing in PPC ads are 50% more likely to convert leads compared to organic visitors.
PPC advertising is important for restoration businesses to generate more leads and boost conversion rates.
Unlike SEO, which takes time to get results, PPC ads provide you instant access to potential clients who are already interested in restoration services and more likely to take action.
With a well-optimized PPC ad, you can outrank your competitors in the search results, increasing the number of potential clients that find your restoration business online.
What’s more, PPC ads can help increase your brand recognition by 80% and can also boost your ROI by 200% with Google paid ads.
With the right PPC agency, PPC advertising can increase your business ROI, increase your brand’s visibility, and boost your restoration company’s growth.
How to Choose the Right Restoration PPC Agency
1. Define Your Restoration Business Goals
Before you begin your search for a restoration PPC agency, you must first define your business goals.
Do you want more calls, increased brand awareness, or higher lead conversions? Knowing what you want to achieve can help the agency you want to work with create an effective PPC ad strategy that aligns with your objectives.
The more specific you are about your goals, the more optimized the PPC ads and the better the results.
An experienced PPC agency will want to know your goals before providing solutions.
So, when you’re interviewing a PPC agency, you want to tell them what you want to achieve and the results you’re looking for, so they can provide you with the best solutions accordingly.
If you’re not sure what your goals are, a good PPC agency will examine your current situation and partner with you to figure out the best objectives for your restoration business.
2. Set a Realistic Budget
Another factor to consider when choosing the right restoration PPC agency is having a realistic budget.
While it’s possible that you can make more than what you spend on PPC ads, you want to avoid going overboard with your budget with the hope of high returns.
However, you should also avoid the cheapest pricing options because affordable services don’t always guarantee good results.
Some PPC agencies charge a flat rate fee or a percentage of your total ad spend.
You should also keep in mind that your ad spend might not be included in the agency’s fees, so you might want to factor that into your overall budget.
You can also ask the potential agency the following questions regarding your budget to know if it’s adequate to achieve your goals:
- What budget do you recommend for PPC campaigns in the restoration industry?
- Is the budget adequate to achieve the results we’re looking for?
- Are your agency fees separate from the ad spend, and what additional costs should we consider?
- Will our budget be spent on different channels?
- Can you provide examples of campaigns within a similar budget range?
- Are there better ways to work within our budget that could increase our ROI?
Asking the potential agency these questions will help you determine the right budget that aligns with your goals.
3. Evaluating Agency Expertise and Experience
Assessing an agency’s expertise is extremely essential when selecting the right PPC agency for your restoration business.
Having expertise goes beyond knowing how to set up ads on different platforms. While that’s still important, the potential agency needs to have a proven track record of working with restoration companies to know if they can deliver the results you need.
Request for case studies that show how they’ve helped restoration companies achieve specific goals.
Check out review sites to read what clients say about their services. This will help you discern whether the potential agency is best to work on your advertising objectives.
Additionally, you can also inquire about their certifications. Google Partner or Microsoft Advertising accreditations can indicate an agency’s technical expertise and adherence to best practices.
If they don’t have anything published on their site, case studies, reviews, or certification at all, you can ask to speak to a referral or previous client for more information.
Here are some important questions to ask the potential agency about your industry experience:
- How many restoration businesses have you worked with?
- Can you provide case studies or examples of successful restoration campaigns?
- How many years has your agency been managing PPC advertising?
- Is your team certified in Google AdWords or other paid search platforms?
- What tools or strategies do you use to optimize campaigns for the restoration industry?
4. Understanding the Agency’s PPC Strategy
When evaluating an agency, ask them to share their process and strategies for creating and managing PPC ads, including their approach to keyword research, ad copy, landing page optimization, etc.
This will help you confirm their practical knowledge of PPC ads, making you have confidence in your decision to work with them.
Here are PPC strategies that a potential restoration PPC agency could use to deliver the results you desire:
Keyword Research and Strategy
Restoration PPC experts study your market competition and only bid on high-performing keywords that guarantee the success of your campaigns, creating cost-effective PPC ads for your business.
Landing Page Conversion
A good PPC strategy includes optimizing landing pages for better performance. By combining web design and expert marketing strategies, they create landing pages that convert clicks into buying customers.
Pay-Per-Click Management
Experienced PPC professionals handle everything from setting up new campaigns to improving existing ads, offering a full suite of PPC ad management services.
Paid Advertising
Paid advertising is a key focus strategy for PPC agencies. They use detailed data analysis to ensure every campaign delivers desirable results. This strategy covers everything from keyword research to bidding, landing page creation, and post-campaign analysis.
A/B Split Testing
Testing two versions of an ad helps identify which one works better with your audience. This process is called A/B testing, and it’s important for optimizing ad campaigns for better performance and results.
You want to inquire about all these strategies to ensure your campaigns deliver results.
5. Transparency in Reporting and Communication
Before working with a PPC agency, you want to discuss what your expectations are and how their communication style works.
Transparent reporting and strong communication are essential for the successful execution of your ad campaign. You need to know how your budget is allocated and how your campaigns are performing.
For frequent communication, let them know whether you prefer a phone call or a weekly email with frequent updates. You want to choose one point of contact for effective communication.
You can also let them know what weekly or monthly results you expect in the reports.
The agency should be clear about its communication preferences, and you should also ask if there are any suggestions you and your team need to follow or if they’d carry out the plan by themselves.
Once all these are discussed and there’s clear communication between both parties, you can proceed to collaborate with the potential agency.
6. Understanding the Agency’s Approach to Analytics and Optimization
Data and analytics are crucial for the success of your PPC campaigns.
The right PPC agency understands how these factors can help create new strategies to improve your ad revenue.
They track key performance indicators (KPIs) like click-through rate (CTR), cost per conversion, and return on ad spend (ROAS) to measure your campaign’s success.
Furthermore, they also understand the importance of collecting this information from their analysis and sharing it with you.
When interviewing a potential agency, you want to ask them how they use this data to strategize new ideas and improve results.
Also, ask them questions like:
- What tools do you use to measure essential PPC metrics?
- How often will you share data and results with us?
- Will I get access to analytics and reporting?
- Does your fee include a comprehensive analytics report?
- If so, what is included in the reports you share?
7. Evaluating Cost Structures and Contracts
When it comes to working with a PPC agency, understanding their pricing structure is important to ensure it fits your budget and goals.
The pricing model for PPC advertising for agencies ranges from $500 to $10,000 or more, depending on the project.
You’ll want to select the right PPC price model that meets your goals and budget.
Here are common PPC agency pricing models:
- Flat fee
- Hourly rate
- Percentage of ad spend
- Performance-based fee
Flat Fee
With this pricing model, you pay a one-time monthly fee, depending on the duration of the contract. The pricing and billing are predictable, and you can set your budget accordingly.
However, depending on the complexity of your ad campaigns, the pricing can increase.
Hourly Rate
The hourly rate pricing model means you pay a fixed fee per hour for the agreed amount of hours the PPC agency spends on ad campaigns.
This model offers transparency in the costs, as you pay only for the time needed to get the task done.
Percentage of Ad Spend
Here the agency charges a percentage of your monthly ad spend, which is usually between 10%-20%.
With this pricing model, the more your budget, the more service fee you’ll be charged. It is not suitable if you have a small budget for ad spend.
Performance-Based Fee
With the performance-based pricing model, you only pay when the agency delivers the agreed results, such as leads, or direct sales.
This is a risk-free pricing model to make sure you only pay when you get the results you’re looking for.
However, most agencies do not use this pricing model as sometimes the results can vary.
You can rather opt for what we call milestone pricing, where you pay when some KPI objectives have been met, such as website traffic, CTR, increased ROI and ROAS, and lower acquisition costs.
It’s important to review contracts before agreeing to terms and also check for clear exit clauses.
Long-term agreements without clear termination clauses can make it difficult for you to end contracts where performance or results are not met.
Ask them the following questions before agreeing to proceed with the contract:
- What happens if we’re unsatisfied with the results?
- How do you handle ownership of campaign assets?
- Is there a performance guarantee?
- What level of transparency can we expect?
A transparent agency will outline fair terms and conditions, ensuring both parties are in agreement.
8. Checking References and Reviews
When choosing a PPC agency, reviews and references can give you confidence that they’re competent to carry out your project.
You want to explore third-party review platforms like Clutch, G2, UpCity, or Google My Business, where past clients share honest feedback.
These reviews can uncover details about the agency’s communication, expertise, and overall performance from previous client’s viewpoints.
Next, request direct references from the agency. Speaking with their previous clients provides invaluable insights into their work ethics and approaches. Ask specific questions like:
- How responsive was the agency?
- Did they deliver on their promises?
- How well did they handle your business challenges?
A transparent PPC agency will not hesitate to share references and showcase testimonials.
9. Making the Final Decision
When choosing the right PPC agency, it’s important to consider the benefits and potential risks of each option.
You want to create a spreadsheet comparing factors like pricing, years of experience and expertise, and track record.
Doing this will help you identify the right agency to work with.
Ask the potential agency how they’ll gather your business information, create strategies that align with your objectives, and handle campaign setups.
This will give you an understanding of how the PPC agency handles the onboarding process.
A smooth onboarding process can help you trust the agency to be the right fit for your marketing objectives.
Get in Touch With an Experienced PPC Agency Today!
Choosing the right PPC agency can help your restoration business improve its online visibility, reach its target audience, and boost your company’s revenue.
Make the process easier by partnering with Logic Inbound.
We are a certified Google Ads Partner with an award-winning team of PPC experts in creating high-performing ad campaigns for clients in the restoration industry.
Our team creates customized ad campaign strategies that suit your needs and help achieve your business goals.
We manage and optimize your campaigns regularly, from keyword research to landing page performance, ensuring that your PPC ads generate the best and most consistent results for your business.
Ready to boost your ad revenue? Visit our website to schedule a free consultation and start building campaigns that drive real measurable results.
Frequently Asked Questions
What is the typical ROI for restoration PPC campaigns?
The typical ROI for restoration PPC campaigns differs depending on the ad quality. However, businesses usually achieve a return of 200% or more with a well-optimized PPC campaign.
How long does it take to see results from PPC?
On average, it takes PPC three months to start seeing significant results. During this time you want to focus on analyzing your ad performance for insights on how to improve your bids, keyword targeting, and audience targeting.
What should be included in a PPC agency contract?
A PPC agency contract should include the following:
Payment terms: This section highlights the payment schedule, method, pricing structure, payment penalties, expenses, refunds and cancellations policies of the contract.
Scope of services: On the contract, the agency defines the specific tasks and responsibilities they’ll take on to achieve the client’s objectives.
Terms and termination: Here, the agency includes the commencement and end dates of the contracts, renewal terms and conditions under which either party can terminate the contract.
Performance and reporting: This clause describes the agency’s responsibilities towards performance tracking and reporting frequency.
Deliverables and Timelines: Here, the agency contract specifies the type of deliverables to be provided and the expected timeline for each deliverable.
Confidentiality and data ownership: This section outlines the agency’s commitment and restrictions in handling sensitive information that belongs to the client.
How do I know if my PPC campaign is working?
To know if your PPC campaign is delivering the right results, you want to monitor important PPC metrics that actually measure the effectiveness of your campaigns.
These metrics include CTR, conversion rate, CPC(cost per click), ROI (return on investment), quality score and bounce rate.
By monitoring these metrics you can evaluate whether your campaign is successful.
What makes a PPC agency specialized in restoration different from others?
A PPC agency specializing in the restoration industry is different from other agencies because it understands the unique challenges of the industry and creates strategies that meet those needs.
By choosing a restoration PPC agency, you get targeted, strategic campaigns that deliver qualified leads that are more likely to convert.